Twitter Weekly Updates for 2010-02-28
- RT @sempoaz: Hope to see you tonight @ SEMPO AZ's 5:30pm event featuring Bestselling Author Bill Hunt @SkySong (already started) #
- @chasers where u at? in reply to chasers #
- I spy @MikeCorak at #sempoaz Who runs @sempoaz? #
- @Redlincook where u at? #sempoaz in reply to RedlinCook #
- What as a biz can we learn from social search? Listening to @billhunt talk at #sempoaz #
- No longer such a thing as a global brand in search. Per @billhunt #sempoaz #
- What is the disconnect between your website and your press releases? #sempoaz #
- Are you bringing your search people to the planning meetings? @billhunt #sempoaz #
- First thing to tell a company is that your users don't use the same language that you use. @billhunt #sempoaz #
- Do you think of search results as the shelf at the store? Are your products owning the shelf? @billhunt #sempoaz #
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Twitter Weekly Updates for 2010-02-14
- Ford and GM should update their mottos: "hey at least we aren't Toyota." #
- heading to tempe for meetings in a bit. what r u up to today? #
- @hootsuite desktop app on mac is having issues with launching links into Google Chrome. Sends me to Chrome but no new tab or window opens #
- @oldschoolseo takes me back to 1998 a bit when yahoo was all over the TV. #
- RT @ArnieK: 62 steps to the definitive link building campaign http://ow.ly/14EAu (darn that looks like work...) #
- @CathyPlanchard agreed #azima does look like a good one tonight. i look forward to seeing you there. #
- @nicolecshaffer who are you looking forward to the most at #azima tonight? Brandie Feuer sounds interesting but i cannot find her on twitter #
- hey #azima can you add the speakers Social Media links to the website. i am lazy and search is hard... #
- @grtaylor2 werd up bro see you there #
- hey @arniek looking forward to #azima as well, hope to run into you again, nice work at #smaz #
- @JoinAZIMA nice, thanks! in reply to JoinAZIMA #
- @nicolecshaffer werd in reply to nicolecshaffer #
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Twitter Weekly Updates for 2010-02-14
- Ford and GM should update their mottos: "hey at least we aren't Toyota." #
- heading to tempe for meetings in a bit. what r u up to today? #
- @hootsuite desktop app on mac is having issues with launching links into Google Chrome. Sends me to Chrome but no new tab or window opens #
- @oldschoolseo takes me back to 1998 a bit when yahoo was all over the TV. #
- RT @ArnieK: 62 steps to the definitive link building campaign http://ow.ly/14EAu (darn that looks like work...) #
- @CathyPlanchard agreed #azima does look like a good one tonight. i look forward to seeing you there. #
- @nicolecshaffer who are you looking forward to the most at #azima tonight? Brandie Feuer sounds interesting but i cannot find her on twitter #
- hey #azima can you add the speakers Social Media links to the website. i am lazy and search is hard... #
- @grtaylor2 werd up bro see you there #
- hey @arniek looking forward to #azima as well, hope to run into you again, nice work at #smaz #
- @JoinAZIMA nice, thanks! in reply to JoinAZIMA #
- @nicolecshaffer werd in reply to nicolecshaffer #
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SalesCraft – Going beyond salesperson – Why do we develop a lead?
Developing your own leads means that you are catching someone off guard when you talk to them about your services. By off guard I mean that I have them in "regular work mode(RWM)", not "I have to search out a certain service for my company where I collect information from many companies and buy from the lowest/nicest bidder(SUCKY)".
RWM means that they are thinking about their job and how to do it in time to get home to watch the game/be with kids/enjoy life. Which in turn means they are really receptive to someone who knows who they are and what they do and how they can help them do their job faster/cheaper/better/newer/all of the above. SUCKY means that they have a list of you and all of your competitors and they are calling everyone of them and getting the pitch and then going over the data.
RWM means you are probably the only one talking to them, so you have exclusive audience and can take their needs (by listening as per my boi @conrey discussed in his recent post on Value) and frame those needs around your service/value. SUCKY means they are getting pulled all over by multiple vendors and giving you the framework and you them have to stick your service/value into it and maybe chop pieces off.
Bottom line RWM's will have a higher rate of margin and be much less stressful than SUCKY. The catch is that with RWM's you have to learn your craft, learn about your prospect, learn about your competitors, and work your ass off everyday(well that last part is debatable...=).
Discussion:
What's your take on Inbound versus Outbound leads?
Why do we like to fall back on Inbound leads?
What is the key to being good at developing your own leads?
What is the sales 'craft'?
A few reasons why…
I turned 33 a couple of months ago and have been making a few realizations since then. One of the biggest is that it doesn't matter where I am physically in the world; in the end it comes down to me taking action and making my own reality. I am starting this blog to put those thoughts down in a semi-coherent manner with the intent on building intelligent discussion about how to make a living and enjoy life. Some call this personal branding, others call it a '4 Hour Work Week' and there are probably many I have yet to learn about.
The posts here will be more business and 'career' focused than what you might find on my other site, Desert Standard. The intent is to show you how I look at the business world in a positive way so that we can come up with new solutions. I am making this personal and thats why the name of the site is Roger Does. Its unabashedly about me and what I am up to.
I hope that you will join in the discussion here and that you get something out of what I have to say. You can also find me on Twitter as @rogerdoes
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